Good American are setting a Good example for brands around the world!
It’s about time brands started to take on board our feelings about size exclusivity and Good American has done EXACTLY that!
Good American was launched by the the famous Khloe Kardashian and her team. She created the jeans brand with the idea that her brand would be accessible for all, and for all to feel good in her jeans. She believes that we shouldn’t have to shop at different stores.
Brilliant idea but for a start up brand I think her and her team soon realised that their brand was not inclusive to everyone. To be honest, it’s every rare that a brand really is inclusive to all sizes.
“At Good American we don’t believe in traditional labels. “Plus size” isn’t a term we use but the terminology has become an industry standard. We want to let all the ladies who sit in the 14 to 24 size bracket know that we make all our jeans up to a plus size 24; meaning while the styles remain exactly the same, the garments are designed to truly work for your body and fit as good as they look.”
The team behind good american had noticed that most of their returns were from their plus size section and was size 14 to 16. UK size that is.
So they have decided to incorporate a new size. Size 15!
I men, let just stop and think about this. Can you name a brand that has ever done this before? I certainly cannot name one that i know of. I’ve seen brands change their sizing but not add a new size.
The brand is launching the new Collection: GOOD CURVE which is when the new size 15 will be featured. I cannot wait!
As a brand that started with all sizes in mind and are still changing the way they are thinking with the times. I applause them. There are few brands that change with the times. They stick to what they think works. The problem is, the world including fashion is changing and so if your brand doesn’t get on board, it will get left behind.
Of course the brand has expanded not just in terms of jeans but they have added active wear too! The active wear goes up to 4 XL. It sets president that all women of all shapes can work out too!
I cant wait to see the new designs and fabrics they are going to use. They are also making more products with a high waist as for a plus size woman with a large tunny area ( like me). It’s way more easier and comfortable for high waited.
One a final note. The only thing I wish they worked on a bit more of the price making it more affordable for everyone.
Have you tried Good American before?